Oysterworld — Traction Dashboard

$4M

Total Revenue

Cumulative since Q1 2024

25,000

Devices Sold

Across all product lines

60%

Gross Margin

Hardware only

$160

Avg Selling Price

Blended across SKUs

Capital Raised

100% bootstrapped

Revenue Growth Story

Cumulative since Q1 2024 — organic growth, zero paid acquisition.

Revenue by Stream (Actual + Projected)

$4M

Actual

$4.6M

$4.0M

$450K

2026E

$12.3M

$7.8M

$3.0M

$1.5M

2027E

$27.7M

$11.6M

$10.4M

$5.7M

2028E

Hardware Sales

Data Activation

Gas + Licensing

2025: Infrastructure Investment Year

After achieving $4M in cumulative revenue through 2024, we made a deliberate strategic decision in 2025: invest in the technology infrastructure that turns a hardware company into a Physical Intelligence platform.

PINNs Engine

Built physics-informed verification engine. MAE 0.35 vs 0.61 clinical threshold.

AI Factory

32 autonomous AI agents across 13 compute nodes. 13x human dev throughput.

Fitness Foundation Model

Developing physics-verified fitness model trained on 25K device sensor data for research-grade insights.

This infrastructure investment positions us to unlock data revenue in 2026 — the highest-margin layer of our business.

Network Growth Timeline

Cumulative device deployment and key milestones.

Devices Sold — Cumulative

Q1 2024

2,000

Q2 2024

5,000

+150%

Q3 2024

9,000

+80%

Q4 2024

15K

15,000

+67%

Q1 2025

20K

20,000

+33%

Current

25K

25,000

+25%

2026E

50K

50,000

+100%

Geographic Distribution

Estimated distribution across 6 key markets.

🇮🇩

Southeast Asia

8,500

34% of network

🇧🇷

Latin America

6,200

25% of network

🇳🇬

Africa

4,800

19% of network

🇮🇳

South Asia

2,500

10% of network

🇺🇸

North America

1,800

7% of network

🌍

Rest of World

1,200

5% of network

Revenue by Product Line

Hardware revenue breakdown by product SKU.

📱

ClawPhones

$2.6M

67% of revenue

~15,000 units · $175 ASP

🐡

Puffy AI

$780K

20% of revenue

~6,500 units · $120 ASP

👓

ClawGlasses

$350K

9% of revenue

~2,000 units · $175 ASP

📦

Accessories

$155K

4% of revenue

~1,500 units · various

Unit Economics

Per-device economics with data revenue layered on top of hardware margin.

~$0

CAC

100% organic — community & social

$160

ASP

Blended average

$400

3-Year LTV

Projected (hardware + data)

∞

LTV / CAC

Organic acquisition, zero paid ads

LTV Breakdown Per Device

Hardware (Day 1)

Selling Price$160

COGS (40%)-$64

CAC$0

Hardware Contribution$96

Data (36 Months)

Y1: $5/mo × 12$60

Y2: $7/mo × 12$84

Y3: $8/mo × 20*$160

Data Contribution$304

Total 3-Year LTV $400

* Y3 assumes 20 active months (higher engagement from mature users)

Near-Zero CAC: 100% Organic Growth

25,000 devices sold with zero paid advertising. Industry average CAC for consumer hardware is $120-600. Ours is effectively $0. This is not luck — it is a deliberate, repeatable system.

Community-First Distribution

Our users are crypto-native DePIN participants who discover us through Twitter/X, Telegram, and community channels. Word-of-mouth from existing node operators drives new sales. Zero ad spend. Zero influencer deals.

Algorithm-Driven Organic Reach

Systematic study of social platform algorithms (X, LinkedIn, Bluesky) to maximize organic reach. Content engineered for engagement signals that drive discovery. Every device sold is pure margin — no acquisition cost to recoup.

Already Profitable on Hardware Alone

$2.1M

2026E EBITDA

46.8%

EBITDA Margin

∞

Runway

We don't need the $1M raise to survive. We need it to accelerate.
Hardware revenue alone covers all operating costs. Data revenue is pure upside.